Marketing/Promotional
Warlock's World
Role: Art Director/Lead Designer
Warlock’s World was a brand new financial publishing service in need of initial launch. Once the funnel of promotional content for the launch was determined, my role was to supervise the design development of the pre-launch registration pages, promotional videos and main landing page, and all supplemental visual needs.
Marketing/Promotional
Alternative Wealth Network
Role: Art Director/Lead Designer
Alternative Wealth Network was another service where I led the design efforts for the promotional launch material. I had a direct hand in video visuals and advertorial pages, as well as leading others on the Design team for supplemental visuals.
Marketing/Promotional
Private Deal Partners
Role: Art Director/Lead Designer
This project was for Daymond John's Private Deal Partners, a service that helps inexperienced investors find a foothold in the angel investment space. I established the desired 'bright, Miami-inspired' style used in the promotional content, created various banner ads and other supplemental visuals, and directed a mid-level designer on order form design.
Editorial
Newsletters
Role: Art Director/Project Manager
At Money Map Press, I was responsible for both the print and digital delivery of all newsletters offered by the company's various services. I helped art direct the creation of new newsletter layouts, worked with multiple designers to ensure style consistency across monthly issues, and coordinated with the internal stakeholders to meet deadlines.
Editorial
Reports
Role: Art Director/Designer
One large component of Money Map's customer fulfillment are investment reports. While the design of interior body copy was standardized to aid turnaround on most reports, the covers needed to be varied and distinct, depending on the service it was for and the nature of the subject matter. I helped our designers keep track of style guide considerations where relevant, and led the creation of new reports for unique promos, including some of book-level proportions (100+ pages).
Branding
Logo Creation
Role: Art Director/Lead Designer
Money Map Press offers a variety of services and products, and each has their own unique identity. Those of us at Art Director level helped streamlined a process for logo development/refreshing: creating a logo brief form for internal clients, engaging the full design team during the concepting stages, and providing feedback during the refining stages to reach the final with as little back-and-forth as possible.
Branding
Conference Materials
Role: Art Director/Lead Designer
The Black Diamond Conference was one of the three main conferences my company hosted annually. I was responsible for arranging all the materials intended for on-site use — including printed programs, branded 'swag' items, booth displays and other signage, slides for live presentations, and everything in between – while maintaining a clear visual identity throughout.